Master Facebook Marketing

Service Description

This comprehensive training on Facebook Marketing and Advertising shows you how to target specific audiences, so you can make sure your ads are getting in front of the right people. Learn how to leverage the most powerful tools in Facebook and manage large ad campaigns more efficiently, such as bulk uploading ad images, using tags to organize campaigns, making campaign-wide changes quickly, and creating hundreds of custom ads on the spot. The course also covers conversion tracking with the Facebook pixel, and retargeting users who have previously interacted with your brand's page or website. Plus, learn how to use the Power Editor to quickly duplicate ads with different targeting or imagery, and move ads between accounts. We will cover A/B testing of ads and how to generate more leads. Course Highlights • Understanding Facebook ad types • Setting up an advertising account with Facebook • Identifying and targeting your primary audience • Choosing a budget • Writing Facebook ads • Boosting page posts • Creating and scheduling reports • Improving ad performance • Understanding Facebook's ad policies • Using the Power Editor • Managing ads and campaigns in bulk • Bulk uploading ad images • Managing pages • Creating custom audiences • Duplicating ads • Using conversion pixels • Setting up roles and permissions in Facebook Business Manager • Retargeting ads • Conducting A/B tests on Facebook ads